Direct Mail Marketing

When all things seem to go digital, why are so many companies still investing in direct mail?

  • Nearly 90% of consumers say they want to receive sales and promotions via direct mail and find offers in the newspaper. (Nielsen research)
  • 79% of total nonprofit gifts come through direct mail, only 10% online. (Choose Print/Blackbaud: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report)
  • Combining direct mail with other marketing activities increases campaign payback by up to 20%. (Meta Analysis of Direct Mail study, Brand Science on behalf of Royal Mail)

Whether selling products and services or building brand awareness, Ocean Group’s focus for your direct mail compaign is to motivate your recipients to take action.

Ocean has devised mailing projects for clients that range from standard postcards to innovative direct mail campaigns using QR codes, personalized information and marketing techniques to drive recipients to social media sites and personalized landing pages.

Our mailing capabilities include:

  • Variable printing
  • Inkjet addressing
  • Wafer seals
  • Automated inserting
  • Match mailing
  • Hand assembly and folding
  • Pre-sort permits
  • Nesting

This can be highly valuable in gaining on-the-job experience, while continuing to develop your business and management skills in a commercial world