Improve response rates with Accurate Lists and Effective Messages.
Data list management is key to saving money and adding power to your direct marketing campaigns. All companies recognize the importance of collecting customer data, but many are unable to maintain their databases on a regular basis.
Ocean Group has the tools and manpower to optimize your data using a variety of list management services:
- Data Cleansing – remove duplicates and incomplete records
- Identify and remove customer addresses that are non-deliverable using the NCOA (National Change of Address) system
- List Segmentation – deliver personalized messages to selected groups of your list to increase response rates
- List Purchasing
Ocean Group helps you to work with confidence knowing your database is clean, accurate and effective.